The present study is an attempt to measure the customer satisfaction of two competitive Indian retail rands and draw a comparison between the two based on customer service quality and value creation. The comparative analysis is drawn using Multiple Regression Model and before that measurement...

The aim of this study is to investigate the employees’ and managements’ perceptions of multidimensional structure of marketing culture and their effects on perceived long-term customer satisfaction. The public schools were selected to conduct the study on as non-profit service organizations....

Despite price's great relevance in organizational buying decisions, prior research primarily studies price search in business-to-consumer environments. This research conceptualizes both internal and external price search in a business-to-business setting and focuses on how price importance...

Quality became the management imperative in the last time and will continue to be the key to success in the future. We often see the words “quality first”, and demands for quality invade every sphere of activity, from the motor vehicles we drive, to the domestic appliances we use, the food...

The increasing use of web technologies has changed the way business is done, including in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial to meet students’ demand. In this study, we adopt a relationship marketing...

Miele is a well-known producer of domestic appliances, with a highand top-quality market positioning. As production is concentrated inGermany, the Italian branch is focused on distribution and customerservice. The service network is today one of the strategic assets for thebrand success. Miele...

This study has been carried out on the GSM arm of the Nigerian Telecomunication sector to primarily investigate the level of satisfaction that the subscribers of GSM service providers have enjoyed in the seven years of operations in Nigeria. In testing this empirically, MTN, GLOBACOM and ZAIN...

This study investigated personal value and its relationship with customer satisfaction in the Nigerian banking industry. Results implicated self-transcendence as having positive relationship with customer satisfaction while self-enhancement has negative relationship with customer satisfaction....

Service quality has become a key factor in customers' decision to choose a travel service unit. If a service company will act according to the concept "always facing the market", the target clientele will be that who, by its needs and expectations, will determine the quality level required for...

This paper presents the connection between logistics and customer service. The customer service is one the most powerful elements available of the organization in the search competitive advantage, but the least well managed. The message of this article is that performance of customer service...