Quality and customer satisfaction are important subjects receiving increasing attention worldwide. An organization’s ability to remain in business depends entirely on its ability to win and retain customers. The nature and number of competitors and their ability to offer similar...

Purpose – Although the influence of using multiple channels on customer behavior has been investigated, most of this research has focused on channel behavior within a single company. Customers however frequently have access to multiple providers amongst which they can choose to allocate their...

The overwhelming majority of research in marketing has treated commitment as a one or two dimensional construct and largely disregarded temporal effects when investigating the relationship between satisfaction, commitment and customer loyalty. This under-specification of the commitment construct...

Quality is an integral part of international competitiveness in the world. Quality has many meanings and implications, based on the quality of products or services to the very quality companies. Competitiveness, defined as the ability of firms to compete is the essence of a good marketing system...

Farmer market, farmer shops, milk dispenser, 0‐Km are some of the new born initiatives for trading agricultural products at (or near) the farm gate, now spreading in EU‐USA; their purpose is to offer to the farmers the chance to trade directly their products, and offer to the consumers new...

Objectives- The aim of this study is to measure the customer satisfaction and to identify the shortfall areas for improving the services of public banking sector. For this research paper past research survey were studied. The main concept is measuring customer satisfaction by customer...

The relevance of service environment in the delivery of quality services can not be over emphasized. The simultaneity of production and consumption of services makes it necessary for the students (consumers) to be in the servicescape. This unique feature makes qualitative infrastructure and...

The paper is dedicated to development of a methodology for assessment of customer satisfaction with the products and services on the b2b market. The study of customer satisfaction is aimed at building strong and mutually beneficial supplier-customer relationship. The authors focus on the...

The paper is dedicated to development of a methodology for assessment of customer satisfaction with the products and services on the b2b market. The study of customer satisfaction is aimed at building strong and mutually beneficial supplier-customer relationship. The authors focus on the...