a consumer's perspective. The descriptors used in the scale more accurately measure consumers' perceptions of a brand …

environmental attitude that can drive the specific ecological behaviour of Indian consumers. Further, it defines environmental … that represent demography of Indian consumers, then, introduced among 300 respondents. Factor analysis, correlations of the … multidimensional and support the literature. Many of their components are found to be significantly correlated inferring that consumers …

consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective … model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of … environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco …

specific to the unique demographic and psychographic characteristics of Baby Boomer consumers. Originality/value – This …

While consumers in palm oil-importing countries mainly encounter palm oil as an ingredient, consumers in palm oil … inhibiting consumer-driven and local demand for more sustainable palm oil, and importantly who in consumers' eyes carry the …