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components in promotional strategies employed by the South Korean popular music industry. The paper explores promotional … strategies used by the BTS music group in particular. The group uses the 5.0 marketing method in its promotional strategies …
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Introduction. Making sense of culture and music space during and beyond the pandemic / Jo Haynes and Ian Woodward … / Britt Swartjes and Femke Vandenberg ; How live is live? COVID-19, live music and online performances / Ben Green, Andy … ; Reconceiving spatiality and value in the live music industries in response to COVID-19 / Iain Taylor, Sarah Raine and Craig …
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