The corporate reputation is a dynamic capability and intangible asset, and therefore, as source of competitive advantage, generating of superior results. These circumstances justify the growing interest of the institutions of prestige and the academics for develop a measure scale that allows...

The gamut of globalization is far reaching and yielding rich dividends to the business activities of developing countries like India. The impact of information and technology is clearly visible in augmenting the growth of business. The business houses are more prone to meet the deadline of their...