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This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence...
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mixed results in France, where the national voluntary QIP - the CAPI - has been cancelled due to its unpopularity. We rely …
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of health warnings on wine labels in two countries with different legal approaches: France and Italy. A Discrete Choice … neutrally framed messages. Results also show some significant differences among preferences in France and Italy, providing …
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