Blagoev, Vesselin Ivanov - 2011
Discussions of the causes and consequences of the crisis (see for example: Mandel, 2008; Bogoslaw, 2009; Damast and Macsai, 2008) conspicuously omit the issue of national culture. On the other hand, marketing theory (Robertson, Zielinski and Ward, 1984; Nicosia, 1964; Blagoev, 2003, to mention only a few...