classified into three different categories: utilization, personal values and gamification; the latter being an important aspect …

) to be ignored by the employees. Gamification is a way of enhancing KMS with game design elements to increase user … engagement, content creation and satisfaction. This paper discusses what gamification in KMS is, what the game design elements to …

online surveys -- Debunking common misconceptions in market research about games and gamification -- Games and gamification …: exploring definitions and why games are so engaging -- The differences and similarities between games and gamification -- An … showcase of intrinsic engagement to help market researchers -- How games and gamification are used for engagement and data …