Cook, Lori; LaVan, Helen; Zilic, Ivana - In: Journal of Communication Management 22 (2018) 2, pp. 197-211
Purpose: The purpose of this paper is to compare “how we see ourselves” vs “how others see us” when communicating corporate social responsibility (CSR) activities in US pharmaceutical companies. Design/methodology/approach: Data were collected as follows: CSR reports from the companies...