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Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
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The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
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An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
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The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Bae, Sung Hun; Bae, Joonheui; Jo, Seonggeun - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 756-772
Persistent link: https://www.econbiz.de/10014486777
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Bridging Asia and the world in marketing competitiveness : introduction to the special issue
Kim, Juran - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 227-230
Persistent link: https://www.econbiz.de/10010408110
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The roles of cause acts in a social marketing campaign
Kim, Juran - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10010438484
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Sustainability in social brand communities : influences on customer equity
Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
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Special issue on new insights on digital and social media advertising
Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10012257951
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Social dimension of sustainability : from community to social capital
Kim, Juran - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 175-181
Persistent link: https://www.econbiz.de/10011891433