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The effects of customer consum...
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Consumer behaviour
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Kim, Juran
41
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12
Lee, Ki Hoon
10
Kim, Kyung Hoon
7
McMillan, Sally J.
6
Chu, Shu-Chuan
4
Kang, Seungmook
4
Spielmann, Nathalie
4
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3
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2
Koo, Dong-Mo
2
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1
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1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of business research : JBR
13
International journal of advertising : the quarterly review of marketing communications
6
Journal of Global Scholars of Marketing Science
4
International journal of advertising : the review of marketing communications
2
Journal of Business Research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
39
RePEc
6
OLC EcoSci
5
Other ZBW resources
1
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Motivators for the intention to use mobile TV : a comparison of South Korean males and females
Choi, Yung Kyun
;
Kim, Juran
;
McMillan, Sally J.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10003819160
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22
Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran
;
McMillan, Sally J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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23
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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24
Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 260-264
Persistent link: https://www.econbiz.de/10009715016
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25
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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26
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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27
Special issue: Bridging Asia and the world in marketing competitiveness
Kim, Juran
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408112
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28
Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
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29
Special issue: Sustainable marketing in Asia and the world
Kim, Juran
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011407166
Saved in:
30
Sustainable marketing in Asia and the world
Kim, Juran
;
Schellhase, Ralf
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 195-197
Persistent link: https://www.econbiz.de/10011407167
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