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SNS users' para-social relationships with celebrities : social media effects on purchase intentions

Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294

Persistent link: https://www.econbiz.de/10011407175

A new form of brand experience in online social networks : an empirical analysis

Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435

Persistent link: https://www.econbiz.de/10012544845

Electronic word of mouth as a promotional technique : new insights from social media

Chu, Shu-Chuan (ed.); Kim, Juran (ed.); … - 2020 - First issued in paperback

Persistent link: https://www.econbiz.de/10012244839

The current state of knowledge on electronic word-of-mouth in advertising research

Chu, Shu-Chuan; Kim, Juran - In: Electronic word of mouth as a promotional technique : …, (pp. 1-13). 2020

Persistent link: https://www.econbiz.de/10012263198

Influence of integration on interactivity in social media luxury brand communities

Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 99 (2019), pp. 422-429

Persistent link: https://www.econbiz.de/10012023672

Influences of motivations and lifestyles on intentions to use smartphone applications

Kim, Juran; Lee, Ki Hoon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 385-401

Persistent link: https://www.econbiz.de/10011881848

Special issue: electronic word-of-mouth

Kim, Juran (ed.); Chu, Shu-Chuan (ed.) - 2018

Persistent link: https://www.econbiz.de/10011859182

The current state of knowledge on electronic word-of-mouth in advertising research

Chu, Shu-Chuan; Kim, Juran - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10011859185

New insights on digital and social media advertising

Kim, Juran (ed.) - 2021

Persistent link: https://www.econbiz.de/10012623917

The effect of materialism on conspicuous vs inconspicuous luxury consumption : focused on need for uniqueness, self-monitoring and self-construal

Lee, Minyoung; Bae, Joonheui; Koo, Dong-Mo - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 3, pp. 869-887

Purpose: Previous research on luxury consumption has focused on conspicuous consumption; however, research on consumers' self-conceptual mechanism in inconspicuous luxury consumption context is scarce. The present study aims to investigate various self-concepts and their mechanisms for...

Persistent link: https://www.econbiz.de/10012274837