Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16
a parametric analysis using the t-test procedure over a total of 158,208 publications on Twitter. The findings show … in SNSs should be based on dialogue and interaction with the organization's target audience, this point can be more or … less important, depending on the continent. While European organizations confer great importance to the interaction with …
