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A methodological framework to assess social media strategies of event and destination management organizations
Pino, Giovanni; Peluso, Alessandro M.; Del Vecchio, Pasquale - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10012176603
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Social media disclosure and reputational damage
Huan, Xing; Parbonetti, Antonio; Redigolo, Giulia; … - In: Review of quantitative finance and accounting 62 (2024) 4, pp. 1355-1396
Persistent link: https://www.econbiz.de/10014546222
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Communication during pandemic : who should tweet about COVID and how?
Yao, Alex - In: Journal of strategic marketing 31 (2023) 8, pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
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Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh - In: International journal of business and globalisation : IJBG 33 (2023) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
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Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih - In: Digital transformation and new approaches in trade, …, (pp. 241-253). 2022
Persistent link: https://www.econbiz.de/10013448697
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Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.; Burton, Nicholas; Li, Bo - In: International journal of sports marketing & sponsorship 23 (2022) 3, pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
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Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther; Ramírez-Hurtado, José M. - In: Electronic commerce research 22 (2022) 4, pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
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Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.; Walker, Kristen L.; Eilert, Meike - In: Journal of consumer marketing 39 (2022) 5, pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
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Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael; Wilson, Jonathan A. J.; De Silva, Varuna - In: Journal of Islamic marketing 13 (2022) 12, pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
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Effect of charismatic signaling in social media settings : evidence from TED and Twitter
Tur, Benjamin; Harstad, Jennifer; Antonakis, John - In: The leadership quarterly : LQ ; an international … 33 (2022) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10013471265