In: Strategic Direction 25 (2009) 3, pp. 32-34
Purpose – The papers aims to look at the Bloodhound SSC project, a new British‐based endeavour to create a car that can set a new record of over 1,000 mph, by 2011. Design/methodology/approach – The paper looks at the Bloodhound SSC project, an inspirational project that has ambitions to...