In this paper, we describe a comprehensive approach to pricing analytics for reusable resources in the context of rotable spare parts, which are parts that can be repeatedly repaired and resold. Working in collaboration with a major aircraft manufacturer, we aim to instill a new pricing culture...

Increased availability of high-quality customer information has fueled interest in personalized pricing strategies, i.e., strategies that predict an individual customer's valuation for a product and then offer a price tailored to that customer. While the appeal of personalized pricing is clear,...

We study the power of selling opaque products, i.e., products where a feature (such as color) is hidden from the customer until after purchase. Opaque products, which are sold with a price discount, have emerged as a powerful vehicle to increase revenue for many online retailers and service...

A product is said to be opaque when one or more attributes of the product are hidden until after it has been purchased. This study considers the management and value of opaque products in the context of online retail, where opaque products are commonly offered by hiding the color or style of a...

An opaque product is a product where some secondary attribute is not revealed to the customer until after purchase. Selling opaque products has become popular on e-commerce platforms where the hidden attribute is often color or style, thanks to its obvious advantage in risk pooling the demand....