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Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika; Ahuja, Vandana - In: International journal of management practice : IJMP 16 (2023) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
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Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher - In: Journal of fashion marketing and management 18 (2014) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
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Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
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Examining customer engagement and brand intimacy in social media context
Wang, Tien; Lee, Fu-Yu - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
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User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
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Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida - In: Leveraging computer-mediated marketing environments, (pp. 143-172). 2019
Persistent link: https://www.econbiz.de/10011971314
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Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia; Cheung, Jenny; Wu, Xiangran - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 53-73
Persistent link: https://www.econbiz.de/10011994954