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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

Persistent link: https://www.econbiz.de/10012596857

The influence of social media on purchase intention : the mediating role of brand equity

Majeed, Mohammed; Owusu-Ansah, Martin; Ashmond, Adu-Ansere - In: Cogent business & management 8 (2021) 1, pp. 1-19

within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 … fashion customers. Statistical Package for Social Sciences (SPSS) and the structural equation modelling (SEM) technique were …

Persistent link: https://www.econbiz.de/10012649544

Online fashion shopping paradox : the role of customer reviews and facebook marketing

Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153

Persistent link: https://www.econbiz.de/10012001293

How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens

Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10014445903

Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry

Hoang, Duc; Kousi, Sofia; Martinez, Luis F. - In: Electronic commerce research 23 (2023) 3, pp. 1401-1428

Persistent link: https://www.econbiz.de/10014383026

Brand co-creation through social actor engagement

Yuksel, Kamer; Ballantyne, David; Biggemann, Sergio - In: Customer engagement : contemporary issues and challenges, (pp. 211-235). 2016

Persistent link: https://www.econbiz.de/10011430764

Empirical Relationship of Customer Brand Engagement With Satisfaction and Loyalty Through Online Brand Experience

Ashraf, Sarfraz - 2019

The study was designed to measure the relationship of customer brand engagement's dimensions (cognitive processing, affection and activation) and online brand experience, and influence of online brand experience on brand satisfaction and brand loyalty. Additionally, the study aims to answer the...

Persistent link: https://www.econbiz.de/10012894819

The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

Persistent link: https://www.econbiz.de/10012297830

Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience

Ashraf, Sarfraz; Iftikhar, Arslan; Yameen, Attia; … - In: The IUP journal of brand management : IJBRM 15 (2018) 3, pp. 23-48

Persistent link: https://www.econbiz.de/10011987772