Similar Search Results

The impact of social media marketing on building brand loyalty through customer engagement in Jordan

Al-Hawary, Sulieman Ibraheem Shelash; Al-Fassed, Khaled … - In: International journal of business innovation and … 28 (2022) 3, pp. 365-387

Persistent link: https://www.econbiz.de/10013343627

Investigating the impact of social media marketing efforts on brand loyalty in South Africa : the moderating role of gender

Ligaraba, Neo - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 287-308

Persistent link: https://www.econbiz.de/10015044963

Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing

Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024

growth of materialism, causing mental health issues among adolescents, and aiding the development of fast fashion. With this …

Persistent link: https://www.econbiz.de/10015053252

Building customer engagement and brand loyalty through online social media : an exploratory study

Ningthoujam, Sombala; Manna, Reshmi; Gautam, Vikas; … - In: International journal of electronic marketing and … 11 (2020) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10012227519

Social media and hospital brands : a field study in Turkey

Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31

Persistent link: https://www.econbiz.de/10011534294

Social media marketing activities and brand loyalty : a meta-analysis examination

Ibrahim, Blend - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 60-90

Persistent link: https://www.econbiz.de/10012801956

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...

Persistent link: https://www.econbiz.de/10012622473

Romancing the brands on social media

Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862

Persistent link: https://www.econbiz.de/10013256877

Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects

Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152

Persistent link: https://www.econbiz.de/10012395429