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Effectiveness of social network sites for influencing consumer purchase decisions

Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634

Persistent link: https://www.econbiz.de/10010231592

Harnessing the benefit of social networking sites for intentional social action : determinants and challenges

Verma, Sanjeev - In: Vision : the journal of business perspective 19 (2015) 2, pp. 104-111

Persistent link: https://www.econbiz.de/10011487810

Online customer engagement through blogs in India

Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301

Persistent link: https://www.econbiz.de/10010474776

Psychological interventions in promoting sustainable consumption behaviour : an empirical study

Verma, Sanjeev - In: International journal of business innovation and research 8 (2014) 4, pp. 373-384

Persistent link: https://www.econbiz.de/10010401039

Value co-creation through value-in-use experience : a netnographic approach

Verma, Sanjeev - In: South Asian journal of management : SAJM 27 (2020) 3, pp. 156-175

Persistent link: https://www.econbiz.de/10012438059

Niche level segmentation of green consumers : a key for psychographic or demographic predicament

Verma, Sanjeev - In: South Asian journal of business studies 6 (2017) 3, pp. 274-290

Persistent link: https://www.econbiz.de/10011801372

An empirical analysis of consumer's attitude towards OTC health supplements in India

Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10009885480

Do consumers respond differently to advertising stimuli : an empirical study

Verma, Sanjeev - In: South Asian journal of management : SAJM 16 (2009) 3, pp. 71-85

Persistent link: https://www.econbiz.de/10009892127

Abrogation of Article 370 : A Violation of Democratic Ethos

Saleem, Mohammad; Yadav, Neha - 2021

Democracy of any country is the general will of the people for which elections are held and the common will of the people is been ascertained. But what would happen if any law is made for a state where the people of that particular state are not been considered but are chained down in a...

Persistent link: https://www.econbiz.de/10013233125

"How I think, Who I am"-role of social media influencers (SMIs) as change agents

Paul, Justin; Jagani, Khyati; Yadav, Neha - In: Journal of consumer behaviour 23 (2024) 4, pp. 1900-1916

Persistent link: https://www.econbiz.de/10014633916

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