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electronic word of mouth (eWOM) influence the intention to revisit indirectly, through the intention to recommend. Consequently …
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In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information … and hedonic determinants, and analyses their influence on the perceived usefulness (PU) of eWOM media and subsequent … of PU of eWOM media on OBD varies according to gender. A conceptual model was introduced based on data analysis done …
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The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
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