Narrow search
Showing 91 - 100 of 363
Cover Image
Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
Cover Image
Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua; Wu, Na; Wang, Tao; Zhou, Zongkui; Cui, Nan; … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
Cover Image
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Cover Image
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
Cover Image
How to reduce opportunism through contractual governance in the cross-cultural supply chain context : evidence from Chinese exporters
Jia, Yu; Wang, Tao; Xiao, Kefeng; Guo, Chiquan - In: Industrial marketing management : the international … 91 (2020), pp. 323-337
Persistent link: https://www.econbiz.de/10012422238
Cover Image
The double-edged sword effect of political ties on performance in emerging markets : the mediation of innovation capability and legitimacy
Wang, Tao; Zhang, Ting; Shou, Zhigang - In: Asia Pacific journal of management 38 (2021) 3, pp. 1003-1030
Persistent link: https://www.econbiz.de/10012614433
Cover Image
Will you miss me if I am leaving? : unexpected market withdrawal of Norwegian joy and customer satisfaction
Chen, Yang; Wang, Tao; Zhu, Sihang; Lian, Peng - In: Tourism management : research, policies, practice 76 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012137788
Cover Image
How cultural distance affects the formation of international strategic alliance : an explanation of the transaction costs theory
Xiong, Ming Ning; Wang, Tao; Zhao, Peng - In: Nankai business review international 13 (2022) 2, pp. 173-200
Persistent link: https://www.econbiz.de/10013281058
Cover Image
A broader social identity comes with stronger face consciousness : the effect of identity breadth on deviant tourist behavior among Chinese outbound tourists
Wang, Tao; Zhong, Xiuli; Wang, Yu; Li, Xue; Guo, Yueyue - In: Tourism management : research, policies, practice 94 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013439992
Cover Image
How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie; Wang, Tao; Jia, Yu; Wang, Cheng Lu - In: International marketing review 39 (2022) 6, pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468