Mohd Thas Thaker, Mohamed Asmy Bin; Amin, Md Fouad Bin; … - In: Journal of Islamic Marketing 10 (2018) 2, pp. 525-542
Purpose: This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach: The primary data are collected from the survey administered to 250 customers in the Klang Valley and...