Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Journal of Electronic Commerce in Organizations (JECO) 10 (2012) 4, pp. 71-84
This paper develops a two-period sales model to investigate the competitive effects of purchase-based targeted advertising. In the model, two competing firms gain consumer information during the first period sales, which allows them to target advertising based on consumer purchase history....