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We analyze the dynamic strategic interactions between a manufacturer and a retailer in a decentralized distribution channel used to launch an innovative durable product (IDP). The underlying retail demand for the IDP is influenced by word-of-mouth from past adopters and follows a Bass-type...
Persistent link: https://www.econbiz.de/10014185407
We consider a supply chain in which an original equipment manufacturer (OEM) procures a key component from a supplier. We consider an ingredient branding strategy under which the supplier and the OEM form a brand alliance. Specifically, the supplier invests in ingredient branding to build up her...
Persistent link: https://www.econbiz.de/10013079547
We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain threshold is positive. Moreover, the manufacturer's...
Persistent link: https://www.econbiz.de/10013133537
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer. The retailer undertakes promotional expenditures, uch as advertising, to increase sales and to compete against other retailer(s). The manufacturer supports the retailer’s promotional...
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This paper develops a two-period sales model to investigate the competitive effects of purchase-based targeted advertising. In the model, two competing firms gain consumer information during the first period sales, which allows them to target advertising based on consumer purchase history....
Persistent link: https://www.econbiz.de/10011140256
Informative advertising and persuasive advertising play quite different roles in the efficiency of distribution channels. A recent study observes that a direct channel structure outperforms an indirect one in the presence of advertising competition between manufacturers, assuming that...
Persistent link: https://www.econbiz.de/10010989707
Effect of coupling displacement on thermal current of Frenkel-Kontorova (FK) lattices in the underdamped case is investigated by means of numerical calculations. The results indicate that: (i) as the system has less atoms and is symmetric, the coupling displacement can boost up its thermal...
Persistent link: https://www.econbiz.de/10010992762