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Parallel imports of gray products across markets are a worldwide concern for manufacturers. Extant research has focused on parallel imports of regular goods that do not provide status value. In this paper, we investigate parallel imports of conspicuously consumed status goods. We consider a...
Persistent link: https://www.econbiz.de/10014085779
Firms offer free samples to disclose product quality to consumers. Traditionally, firms have used sales representatives to distribute samples; today, new technologies enable firms to distribute samples electronically, substantially reducing cost. We find that when a firm switches from...
Persistent link: https://www.econbiz.de/10014087491
Negative differential thermal resistance (NDTR) in Frenkel-Kontorova lattices with colored noise is investigated by means of numerical calculations. The results indicate that: (i) as the system has less atoms and is symmetric, the thermal current and heat conductivity becomes bigger with the...
Persistent link: https://www.econbiz.de/10011150984
This paper develops a two-period sales model to investigate the competitive effects of purchase-based targeted advertising. In the model, two competing firms gain consumer information during the first period sales, which allows them to target advertising based on consumer purchase history....
Persistent link: https://www.econbiz.de/10011140256
We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain threshold is positive. Moreover, the manufacturer's...
Persistent link: https://www.econbiz.de/10013133537
We study a two-period supply chain in which a manufacturer produces a product, learns to reduce cost, and sells it through a retailer with a price-dependent demand. The manufacturer's second-period production cost declines linearly in the first-period production with a random learning rate. The...
Persistent link: https://www.econbiz.de/10012838122
Over the last two decades, differential game (DG) models have been used extensively to study such issues in dynamic environments as competitive advertising and pricing for new products in the marketing literature, capacity investments in the energy industry, government's subsidy policy in new...
Persistent link: https://www.econbiz.de/10012766655
We consider a supply chain in which a manufacturer sells an innovative durable product to an independent retailer over its life cycle. We assume that the product demand follows a Bass-type diffusion process, and it is determined by the market influences, retail price of the product, and shelf...
Persistent link: https://www.econbiz.de/10012766676
Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the percentage of the retailer's advertising expenditure that it...
Persistent link: https://www.econbiz.de/10012766775
The presentation of Table 2 in the original version of this article (quot;A Survey of Stackelberg Differential Game Models in Supply and Marketing Channelsquot;, Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp., 385-413, 2007) contained a few typos. The corrected Table 2...
Persistent link: https://www.econbiz.de/10012768926