Stavraki, Georgia; Plakoyiannaki, Emmanuella; Clarke, Jackie - In: European Journal of Marketing 52 (2018) 9/10, pp. 1886-1908
Purpose: Recognizing the value and limitations of current knowledge of the appropriation process in the consumption of aesthetic experiences, this research aims to generate a localized account for novice and expert consumers of the varying role of cultural capital in the appropriation cycles...