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In: Strategic Direction 31 (2015) 7, pp. 23-25

world, sport is a major part of their lives. Its popularity is evident in the degree of both active and passive involvement … that prevails. Considerable scope therefore exists for sport to help a variety of interested parties to obtain income … transparency and integrity. Sport has obviously not been without its problems either. Practical implications – The paper provides …

Persistent link: https://www.econbiz.de/10015012496

Marketing and Gaelic football

In: Strategic Direction 32 (2016) 8, pp. 15-17

sports organizations as well as to more conventional industries. Sports consumers come in all shapes and sizes and no one …-cap-fits-all where marketing activities are concerned. Different sports attract different consumer types. The secret is to identify the …

Persistent link: https://www.econbiz.de/10015012523

An empirical test of tournament theory: the Senior PGA Tour

Melton, Michael; Zorn, Thomas S. - In: Managerial Finance 26 (2000) 7, pp. 16-32

Using data from the Senior PGA Tours we analyze the incentive effects of rank order tournaments. Previous studies using data from the PGA Tour reached conflicting conclusions. To resolve the issue, the Senior PGA Tour was chosen for its unique format where players are not cut from the tournament...

Persistent link: https://www.econbiz.de/10014939513

Professional golf: labor or leisure

Gilley, Otis W.; Chopin, Marc C. - In: Managerial Finance 26 (2000) 7, pp. 33-45

Although most labor and microeconomic textbooks contain a theoretical discussion of the backward‐bending labor supply curve, scant empirical evidence of this phenomenon exists. In this paper we investigate the behavior of PGA golf professionals as they make labor‐leisure choices for...

Persistent link: https://www.econbiz.de/10014939514

NBA players: are they paid for performance?

Sigler, Kevin J.; Sackley, William H. - In: Managerial Finance 26 (2000) 7, pp. 46-51

This paper studies the relationship between NBA players’ salaries and their performance on the basketball court. In other industries executive compensation has been found to have a weak yet significant link to company performance. We find a positive and significant relationship between an NBA...

Persistent link: https://www.econbiz.de/10014939515

Risk taking in tournaments

Melton, Michael; Zorn, Thomas S. - In: Managerial Finance 26 (2000) 7, pp. 52-62

Tournament theory provides important insights into organizational reward systems. It examines the incentive properties of reward systems based on rank‐order rather than absolute individual performance. Tournament theory may explain the pattern of managerial pay. It may also explain...

Persistent link: https://www.econbiz.de/10014939516

The dynamics of sport marketing

Ratten, Vanessa - In: Marketing Intelligence & Planning 34 (2016) 2, pp. 162-168

area of sports marketing, sport entrepreneurship and sport management. Design/methodology/approach – Sports marketing …Purpose – Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public … policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing” by …

Persistent link: https://www.econbiz.de/10014947302

Coopetition at the sports marketing/entrepreneurship interface

Crick, Dave; Crick, James M. - In: Marketing Intelligence & Planning 34 (2016) 2, pp. 169-187

nature of coopetition at the sports marketing/entrepreneurship interface by suggesting that the potential paradox of …

Persistent link: https://www.econbiz.de/10014947394

An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases

Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing Intelligence & Planning 34 (2016) 2, pp. 203-222

strategic development and application of existing sports marketing segmentation bases to indigenous amateur sport. … football in Ireland. They reaffirm the need to develop segmentation bases for individual sports markets. They highlight issues …

Persistent link: https://www.econbiz.de/10014947398

Researching a segmented market: reflections on telephone interviewing

Lord, Rhiannon; Bolton, Nicola; Fleming, Scott; … - In: Management Research Review 39 (2016) 7, pp. 786-802

/methodology/approach The platform for this methodological critique was a market segment analysis commissioned by Sport Wales which involved a …

Persistent link: https://www.econbiz.de/10014952247