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Black Friday rituals, customer perceived value andloyalty among young adult customers in SouthAfrica : a Stimulus-Organism-Response perspective

Svotwa, Tendai Douglas; Roberts-Lombard, Mornay; … - In: Cogent business & management 7 (2020) 1, pp. 1-14

The study explores the nexus of relationship between Black Friday rituals, customer value and customer loyalty among young adult customers in South Africa. A descriptive research design was followed and data were collected from 400 young adult customers aged 18-35 in the Gauteng province of...

Persistent link: https://www.econbiz.de/10012626606

Psychometric evaluation of the Chinese version of the modified online compulsive buying scale among Chinese young consumers

She, Long; Saeed Pahlevan Sharif; Nia, Hamid Sharif - In: Journal of Asia Pacific business 22 (2021) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10012549636

Superstitious beliefs and happiness : a correlation study of young adults

Preeti; Sharma, Hariom; Naz, Samreen - In: Journal of international economic review 12 (2019) 1, pp. 59-70

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Materialistic consumption amongst young Indians : an ethnographic approach

Sondhi, Neena; Chawla, Deepak - In: International journal of Indian culture and business … 21 (2020) 4, pp. 507-532

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The role of financial education in adolescent consumers' financial knowledge enhancement

Lučić, Andrea; Barbić, Dajana; Uzelac, Marija - In: Market : review for marketing theory and practice 32 (2020), pp. 115-130

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Sustainable energy consumption insights : understanding electricity-saving behaviour drivers among young adults in Ho Chi Minh City

Vuong Khanh Tuan - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 1, pp. 524-532

Persistent link: https://www.econbiz.de/10014494218

Purchase intention for electric vehicles among young adults in Thailand

Brinkmann, Daniel; Bhatiasevi, Veera - In: Vision : the journal of business perspective 27 (2023) 1, pp. 110-118

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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of …

Persistent link: https://www.econbiz.de/10013504679

Attitudes and behaviors of the young generations in the context of the sharing economy concept in Croatia

Martinović, Maja; Barac, Zoran; Pirić, Valentina - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 41 (2023) 2, pp. 521-548

Persistent link: https://www.econbiz.de/10014530254

Dual quality of products : myths and facts through the opinions of millennial consumers

Bartková, Lucia; Veselovska, Lenka; Sramkova, Marianna; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 236-252

Persistent link: https://www.econbiz.de/10013093345