Bray, Robert L.; Mendelson, Haim - In: Management Science 58 (2012) 5, pp. 860-875
The bullwhip effect is the amplification of demand variability along a supply chain: a company bullwhips if it purchases from suppliers more variably than it sells to customers. Such bullwhips (amplifications of demand variability) can lead to mismatches between demand and production and hence...
