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Green product development and product portfolio management : empirical evidence from an emerging economy
Jugend, Daniel; Luiz, Joao Victor Rojas; Chiappetta … - In: Business strategy and the environment 26 (2017) 8, pp. 1181-1195
Persistent link: https://www.econbiz.de/10011823396
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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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Commonality opportunity search in industrial product portfolios
Kwapisz, Jakub; Infante, Virginia; Cameron, Bruce G. - In: International journal of technology management : IJTM 81 (2019) 3/4, pp. 258-273
Persistent link: https://www.econbiz.de/10012209979
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Product portfolio management best practices for new product development : a review of models
Doorasamy, Mishelle - In: Foundations of Management : the journal of Warsaw … 9 (2017) 1, pp. 139-148
The survival of any industrial organization depends on whether producing goods or services hinge on how innovative they have become in managing their product portfolio to craft new products that changes with the ever-changing tastes and needs of their customers. This study delves in to the...
Persistent link: https://www.econbiz.de/10011856401
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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Governing portfolio management for innovative new product portfolios : a conceptual framework
Urhahn, Christian; Spieth, Patrick - In: International journal of product development : IJPD 18 (2013) 5, pp. 377-394
Persistent link: https://www.econbiz.de/10010361160
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New product portfolio performance in family firms
Kraiczy, Nils D.; Hack, Andreas; Kellermanns, Franz W. - In: Journal of business research : JBR 67 (2014) 6, pp. 1065-1073
Persistent link: https://www.econbiz.de/10010364527
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A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.; Rubera, Gaia - In: Journal of international marketing 22 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
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Rangfolgemodelle zum Benchmarking von Innovationen
Hofbauer, Günter; Oppitz, Volker - 2014
unterzogen werden kann. Aus dieser Analyse erhält das Innovations- und das Produktmanagement konkrete Aufschlüsse im Hinblick auf …
Persistent link: https://www.econbiz.de/10010502896
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Productivity of product design and engineering processes : unexplored territory for production management techniques?
Hinckeldeyn, Johannes; Dekkers, Rob; Kreutzfeldt, Jochen - In: International journal of operations & production … 35 (2015) 4, pp. 458-486
Persistent link: https://www.econbiz.de/10011292939