This case presents the problem of whether a major mutual life insurance company should alter its historic strategy of … concentrating on the sale of life insurance as its principal activity and diversify into a range of financial service products. The … pedagogical objective is to familiarize the student with the insurance industry and the trends affecting financial services …

Insurance data include: all gross insurance premiums and those relating only to direct insurance; spending on insurance … per capita; and the market share of national insurance by country, relative to the OECD market total. …