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Use big data to leverage customer need diversity for radical innovation
Dean, Tereza; Zhang, Haisu; Xiao, Yazhen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1620-1644
Persistent link: https://www.econbiz.de/10014450077
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Customer involvement in co-development : problem-solving and decision-making in new product development
Dean, Tereza; Zhang, Haisu; Xiao, Yazhen - In: European journal of marketing 58 (2024) 6, pp. 1520-1542
Persistent link: https://www.econbiz.de/10015075630
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Does information sharing always improve team decision making? : an examination of the hidden profile condition in new product development
Xiao, Yazhen; Zhang, Haisu; Basadur, Timothy M. - In: Journal of business research : JBR 69 (2016) 2, pp. 587-595
Persistent link: https://www.econbiz.de/10011436001
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Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu; Xiao, Yazhen - In: Industrial marketing management : the international … 86 (2020), pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
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How green management influences product innovation in China : the role of institutional benefits
Shu, Chengli; Zhou, Kevin Zheng; Xiao, Yazhen; Gao, Shanxing - In: Journal of business ethics : JOBE 133 (2016) 3, pp. 471-485
Persistent link: https://www.econbiz.de/10011450822
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A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.; Xiao, Yazhen; Wilson, Elizabeth J. - In: International marketing review 32 (2015) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
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Yes, but not now! : why some users procrastinate in adopting digital product updates
Xiao, Yazhen; Spanjol, Jelena - In: Journal of business research : JBR 135 (2021), pp. 685-696
Persistent link: https://www.econbiz.de/10012648004
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Chronic illness medication compliance : a liminal and contextual consumer journey
Nakata, Cheryl; Izberk-Bilgin, Elif; Sharp, Lisa; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 192-215
Persistent link: https://www.econbiz.de/10012022563
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The 2022 PDMA Doctoral Consortium : emerging research priorities in new product development and innovation and insights into community building
Xiao, Yazhen; Bharadwaj, Neeraj - In: The journal of product innovation management : an … 40 (2023) 5, pp. 582-592
Persistent link: https://www.econbiz.de/10014338554
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Why can't you be all talk to get things done? : consumer acceptance of voice-assisted products
Xiao, Yazhen; Tan, Huey Yii - In: The journal of product & brand management 33 (2024) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10014485722