Hanif, Muhammad Shehzad; Wang, Min; Mumtaz, Muhammad Usman - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 5, pp. 1031-1059
Purpose: Acceptance and use of mobile shopping as the preferred shopping medium is becoming the new normal today. The proliferation of mobile shopping practices follows unsteady growth patterns in different countries. Despite challenges of price, quality and privacy matters, young consumers...