strategies of trans‐national hotel companies (TNHCs) operating in China and Eastern Europe are presented and analysed. (For the …

business in China, and that the Western world should begin understanding this philosophy and the oriental mindset. Presents … results of a study of Chinese employees at a Beijing, China hotel to determine attitudinal and behavioural patterns, and finds …

China’s tourism and hotel education at tertiary level started in the late 1970s. A lack of qualified tourism educators … and education issues facing China in the twenty‐first century. The results suggest that the Chinese academics perceive … issues facing China in the twenty‐first century are improvement of the tourism education system and its structure …

(especially the government) in an ethnic minority area of less-developed western China. Design/methodology/approach – This paper … guanxi is thus an important key to any understanding of the local political scene. In China, the Chinese philosophy that … in China in relation to their interaction with local governments and locals to maintain a good guanxi . It highlights the …

/methodology/approach – Setting the research context on the fast food industry in China and selecting McDonald’s as the subject brand, a survey study … McDonald’s CSR activities were unknown to the Chinese respondents. Originality/value – China is an attractive market to most … companies’ CSR strategies will contribute to the success rate of companies operating in China. In addition, by using a real …

Purpose – The purpose of this paper is to explore integrity issues for travel services in China using the framework of … integrity issues. Moreover, the tourism sector in China should make efforts to control integrity problems at the industry level …

attending nine business-to-business exhibitions in four major cities in China via structured surveys. In addition, eight in …

of China. The role of tourism cooperatives has not yet been explored from the poverty alleviation perspective. Design …/methodology/approach – Two field trips to Yuhu Village, Lijiang, China, which included in-depth interviews, were conducted during August and …

sustaining its growth and reveals some unorthodox management practices in the lodging industry in China. Design … implications – As little is known about innovative management practices by homegrown hotel companies in China, this study sheds new … Chinese cultural values in China’s hospitality industry.  …