Yang, Shaohua; Isa, Salmi Mohd; Ramayah, T.; Wen, Jun; … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 7, pp. 1459-1481
Purpose: This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Design/methodology/approach: Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares...