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Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386

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Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100

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Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 54 (2011) 6, pp. 563-573

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Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42

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Chen, Steven; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of advertising research 56 (2016) 1, pp. 81-94

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Kohli, Chiranjeev; Suri, Rajneesh; Kapoor, Anuj - In: Business horizons 58 (2015) 1, pp. 35-44

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Long Tolbert, Sylvia; Kohli, Chiranjeev; Suri, Rajneesh - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361

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Broyles, S. Allen; Thomas, Sunil; Kohli, Chiranjeev; … - 2011

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Kohli, Chiranjeev; Leuthesser, Lance; Suri, Rajneesh - In: Business horizons 50 (2007) 5, pp. 415-422

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