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Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad - In: Journal of destination marketing & management 20 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
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Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
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Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad - In: Journal of global marketing 32 (2019) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
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Stakeholder engagement and business model innovation value
Hollebeek, Linda D.; Urbonavicius, Sigitas; Valdimar … - In: The service industries journal 42 (2022) 1/2, pp. 42-58
Persistent link: https://www.econbiz.de/10013167403
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Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context
Mostafa Rasoolimanesh, S.; Seyfi, Siamak; Rather, Raouf … - In: Tourism review 77 (2022) 2, pp. 687-709
Persistent link: https://www.econbiz.de/10012939776
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Consumer behaviour in hospitality and tourism, (pp. 44-65). 2022
Persistent link: https://www.econbiz.de/10012631360
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First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad; Hollebeek, Linda D.; Mostafa … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
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How a mobile app can become a catalyst for sustainable social business : the case of Too Good To Go
Tan Vo Thanh; Zaman, Mustafeed; Hasan, Md. Rajibul; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012813986
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Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad; Hollebeek, Linda D. - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 196-217
Persistent link: https://www.econbiz.de/10012257893