Narrow search
Showing 1 - 10 of 547,827
Cover Image
Lead-User-Innovationen : Entwicklungskooperationen am Beispiel elektronischer Leiterplatten
Nagel, Rolf - 1993
Persistent link: https://www.econbiz.de/10000871138
Cover Image
New product venture management
Karger, Delmar W.; Murdick, Robert G. - 1972
Persistent link: https://www.econbiz.de/10000580808
Cover Image
A study of R&D marketing interface and innovation success in high technology firms
Gupta, Ashok Kumar - 1984
Persistent link: https://www.econbiz.de/10000692383
Cover Image
Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
Cover Image
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
Cover Image
New product launch and marketing research findings
Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008
Persistent link: https://www.econbiz.de/10003737695
Cover Image
Role accumulation and its effects on the diffusion of innovations
Wallendorf, Melanie Ruth - 1979
Persistent link: https://www.econbiz.de/10000055718
Cover Image
Do market information processes improve new venture performance?
Song, Michael; Wang, Tang; Parry, Mark E. - In: Journal of business venturing 25 (2010) 6, pp. 556-568
Persistent link: https://www.econbiz.de/10008667621
Cover Image
An application of perceptual mapping as an approach to evaluate new product concepts for new product development
Smith, Roland Dean - 1978
Persistent link: https://www.econbiz.de/10002820221
Cover Image
U.S. marketers can learn from European innovators
Sorenson, Ralph Z. - In: Harvard business review : HBR 50 (1972) 5, pp. 89-99
Persistent link: https://www.econbiz.de/10002835245