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Marketing communications strategies for public transport organisations

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 41-68). 2022

Persistent link: https://www.econbiz.de/10013415059

Positioning public university's brand through marketing communications : practical recommendations and implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 69-98). 2022

Persistent link: https://www.econbiz.de/10013415061

Obesity, family units and social marketing intervention : evidence from Nigeria

Nwoba, Arinze Christian; Mogaji, Emmanuel; Zahoor, Nadia; … - In: European journal of marketing 56 (2022) 11, pp. 2892-2927

Persistent link: https://www.econbiz.de/10013457399

Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction

Çil, Ebru; Erkan, İsmail; Mogaji, Emmanuel - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 328-349

Persistent link: https://www.econbiz.de/10014442625

Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage

Sheth, Jagdish N. (ed.); Jain, Varsha (ed.); … - 2024

Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era -- Chapter 2 - Customer-Centric Support Services in the Digital Era -- Chapter 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of...

Persistent link: https://www.econbiz.de/10014444013

Tomeito or Tomahto : exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Sattarapu, Praveen Kumar; Wadera, Deepti; Nguyen Phong … - In: Journal of consumer behaviour 23 (2024) 2, pp. 278-298

Persistent link: https://www.econbiz.de/10014507220

High street banking on the app : branding strategies of traditionally-driven neobanks

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 2, pp. 301-330

Persistent link: https://www.econbiz.de/10014521105

Fashion marketing in the metaverse

Mogaji, Emmanuel; Dwivedi, Yogesh K.; Raman, Ramakrishnan - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10014529962

Transport and mobility decisions of consumers with disabilities

Mogaji, Emmanuel; Bosah, Genevieve; Nguyen Phong Nguyen - In: Journal of consumer behaviour 22 (2023) 2, pp. 422-438

Persistent link: https://www.econbiz.de/10014251311

Exploring interactions between commuters with disabilities and transport service providers

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: The journal of services marketing 37 (2023) 6, pp. 762-787

Persistent link: https://www.econbiz.de/10014314407