Ceravolo, Maria Gabriella; Farina, Vincenzo; Fattobene, … - In: International Journal of Bank Marketing 39 (2021) 7, pp. 1150-1165
Purpose: This study investigates whether colors red or blue in financial disclosure documents (Key Investor Information Documents – KIIDs) affect attention distribution toward the visual stimulus and the perception of financial attractiveness of the products. Design/methodology/approach: In...