Balmer, John M.T.; Chen, Weifeng - In: Journal of Product & Brand Management 25 (2016) 3, pp. 223-238
implications Adopting a primordial perspective, the TRT pharmacy was found to be of singular significance to China’s national … identity. Traditional Chinese Medicine, Confucian and Daoist religious/philosophical and China’s erstwhile Imperial polity are … China has eviscerated much of its cultural heritage – particularly in relation to its corporate heritage brands. Originality …