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Misleading Marketing Communica...
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11,187
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11,146
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7,143
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6,972
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6,101
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5,867
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5,016
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4,767
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Bruhn, Manfred
135
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127
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116
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115
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115
Sheth, Jagdish N.
112
Mattila, Anna S.
111
Grunert, Klaus G.
108
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107
Lusk, Jayson L.
106
Nayga, Rodolfo M.
105
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102
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100
Meffert, Heribert
97
Gierl, Heribert
93
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93
Foxall, Gordon R.
85
Grewal, Dhruv
83
Wansink, Brian
83
Dwivedi, Yogesh Kumar
82
Khare, Arpita
81
Spiller, Achim
77
Usman, Osly
77
Rajagopal
76
Bagozzi, Richard P.
73
Heinemann, Gerrit
73
Pepels, Werner
73
Wirtz, Bernd W.
73
Loureiro, Sandra Maria Correia
71
Peitz, Martin
71
Verhoef, Peter C.
71
Qaim, Matin
70
Tomczak, Torsten
70
Vrontis, Demetris
70
Keller, Kevin Lane
69
Septianto, Felix
69
Agarwal, Sumit
68
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Friedrich-Schiller-Universität Jena
21
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21
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20
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2,019
International journal of consumer studies
805
International journal of hospitality management
773
SpringerLink / Bücher
753
Psychology & marketing
695
NBER working paper series
655
Food policy : economics planning and politics of food and agriculture
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Working paper / National Bureau of Economic Research, Inc.
551
NBER Working Paper
500
European journal of marketing : EJM
468
Industrial marketing management : the international journal for industrial and high-tech firms
455
Management science : journal of the Institute for Operations Research and the Management Sciences
453
European Journal of Marketing
450
Asia Pacific journal of marketing and logistics
432
Journal of marketing management : MM
423
The journal of product & brand management
413
The journal of brand management : an international journal
398
Journal of Consumer Marketing
395
Journal of marketing research : JMR
386
Journal of the Academy of Marketing Science
384
Journal of strategic marketing
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Journal of marketing
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Journal of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of travel and tourism marketing
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Marketing intelligence & planning
355
Journal of retailing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Tourism management : research, policies, practice
343
Marketing letters : a journal of research in marketing
337
Technological forecasting & social change : an international journal
336
Cogent business & management
333
Journal of international consumer marketing
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
320
The international review of retail, distribution and consumer research
311
International journal of retail & distribution management
309
American journal of agricultural economics
305
Journal of fashion marketing and management
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
3,623
Other ZBW resources
3,503
RePEc
2,769
EconStor
1,159
BASE
202
ArchiDok
121
USB Cologne (business full texts)
89
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date (newest first)
date (oldest first)
1
Consumer effects of front-of-package
nutrition
labeling : an interdisciplinary meta-analysis
Ikonen, Iina
;
Sotgiu, Francesca
;
Aydinli, Aylin
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 360-383
Persistent link: https://www.econbiz.de/10012290957
Saved in:
2
Marketers' use of alternative front-of-package
nutrition
symbols : an examination of effects on product evaluations
Newman, Christopher L.
;
Burton, Scot
;
Andrews, J. Craig
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 453-476
Persistent link: https://www.econbiz.de/10011879700
Saved in:
3
Using behavioral economics to design more effective
food
policies to address obesity
Liu, Peggy J.
;
Wisdom, Jessica
;
Roberto, Christina A.
; …
- In:
Applied economic perspectives and policy
36
(
2014
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10010426083
Saved in:
4
Treat yourself : the effects of motivational messaging and nutritional information on front-of-pack labeling
Kinard, Brian R.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
9
,
pp. 861-874
Persistent link: https://www.econbiz.de/10012243779
Saved in:
5
Shopper response to front-of-package
nutrition
labeling programs : potential consumer and retail store benefits
Newman, Christopher L.
;
Howlett, Elizabeth
;
Burton, Scot
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10010359956
Saved in:
6
Front-of-package product labels : influences of varying nutritional
food
labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
7
A consumer segmentation of
nutrition
information use and its relation to
food
consumption behaviour
Visschers, Vivianne H. M.
;
Hartmann, Christina
; …
- In:
Food policy : economics planning and politics of food …
42
(
2013
),
pp. 71-80
Persistent link: https://www.econbiz.de/10010202867
Saved in:
8
Front of pack labels enhance attention to
nutrition
information in novel and commercial brands
Becker, Mark W.
;
Bello, Nora M.
;
Sundar, Raghav P.
; …
- In:
Food policy : economics planning and politics of food …
56
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011434336
Saved in:
9
Educational campaigns for product labels : evidence from on-shelf nutritional labeling
Bollinger, Bryan
;
Liebman, Eli
;
Hammond, David
;
Hobin, Erin
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 153-172
Persistent link: https://www.econbiz.de/10012801848
Saved in:
10
When detailed information works better : comparison of three- and five-color/letter front-of-package
nutrition
labels
Werle, Carolina O. C.
;
Yamim, Amanda Pruski
;
Trendel, …
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013256468
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