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To conform or deviate? : the effect of resource scarcity on consumer preference for minority-endorsed options
Gong, Xiushuang; Zhang, Honghong; Fan, Yafeng - In: Journal of business research : JBR 122 (2021), pp. 437-446
Persistent link: https://www.econbiz.de/10012420428
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You are being watched! : using anthropomorphism to curb customer misbehavior in access-based consumption
Gong, Xiushuang; Zhang, Honghong - In: Journal of retailing and consumer services 70 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014240290
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Circular or angular? : how nostalgia affects product shape preference
Gong, Xiushuang; Zhang, Honghong; Zhang, Xiadan; Wang, Yan - In: Psychology & marketing 40 (2023) 2, pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
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Dump or recycle? : nostalgia and consumer recycling behavior
Zhang, Xiadan; Gong, Xiushuang; Jiang, Jing - In: Journal of business research : JBR 132 (2021), pp. 594-603
Persistent link: https://www.econbiz.de/10012581642
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Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu; Gong, Xiushuang; Ren, Rui - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
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Why does service inclusion matter? : the effect of service exclusion on customer indirect misbehavior
Gong, Xiushuang; Wang, Hanwen; Zhang, Xiadan; Tian, Hui - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366271
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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Sales promotion : the role of equity sensitivity
Fam, Kim Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Consumer susceptibility to social influence in new product diffusion networks : how does network location matter?
Zhang, Honghong; Gong, Xiushuang - In: European Journal of Marketing 55 (2020) 5, pp. 1469-1488
Purpose: This study aims to empirically investigate how susceptibility to social influence in new product adoption varies with one’s structural location in a social network. Design/methodology/approach: The social network data were collected based on a sociometric network survey with 589...
Persistent link: https://www.econbiz.de/10012411449