examine the development of national wine market developments before, during and in between the two waves of globalization …-term trends and cycles in national wine production, consumption, and trade. … previous globalization waves. This unique database reveals that, even though Europe's vineyards were devastated by vine …

. Barely one-tenth of the world's wine production was exported prior to the 1970s, even counting intra-European trade. The … latest wave of globalization has changed that forever. Now more than one-third of all wine consumed globally is produced in … another country, and Europe's dominance of global wine trade has been greatly diminished by the surge of exports from "New …