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The (socio-)psychological concepts of individual aspiration for conformity and consistency are integrated into the rational-choice framework. By using this integrative approach it is shown that after a shock the aspiration for conformity results in an equilibrium which deviates from the homo...
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-Interviews die Ursachen und Einflussfaktoren auf das hybride Konsumentenverhalten zu eruieren. Die Studie konzentriert sich dabei auf …
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