This study elicits preferences for multimedia in the classroom for students and faculty members in agricultural economics. Employing an Internet-based conjoint ranking survey, the results show that students prefer multimedia instructional tools over a traditional chalkboard/whiteboard lecture...

The efficient market hypothesis would suggest that stock prices incorporate the information revealed in the public process of creating legislation as the debate occurred. Thus, there should be no abnormal returns to agribusiness stocks on key legislative dates when drafting and altering the farm...

In 2010, many farmers will again choose between farm safety net programs offered by the U.S. government. They can remain in the more-familiar 2002 farm program, which protects against price declines and provides traditional direct payments. Or, they can enroll in the new Average Crop Revenue...

In 2006, the Farm Credit System released a report about the general economic and financial needs to rural America entitled HORIZONS. The objective of this study is to build on the HORIZONS project by exploring the opinions of seven Oklahoma Farm Credit Associations’ senior officials and load...

This study develops an alternative way of identifying the heterogeneity of WTP estimates for product attributes. The alternative approach combines mixed logit models with a latent segmentation method (MLS). First, the combined MLS approach estimates a mixed logit model and retrieve individual...

Because of the potential malleability of stated and revealed preferences for new food technologies and attributes, this research sought to determine consumers' food value systems by utilizing recent advances in best-worst scaling. Based on previous literature related to human values and food...

Changes in American agriculture have yielded a diversity of farm types. These changes have extended beyond the farm business and into the farm household. The objective of this research is to motivate, develop, and discuss the policy implications of a new typology of U.S. farm households that is...