Fresh Juice Inc. (FJI) is in the process of determining whether they should launch a new fruit juice in a market that has been relatively stagnant for the last 15 years. Management of FJI is faced with uncertainty surrounding market share, market size, price, and competitor entry. In addition,...

Characteristics and potential loan volume growth of different borrower types is assessed relative to the opinions of Oklahoma Farm Credit senior officials and loan officers. Senior officials are more positive relative to the characteristics of non-traditional borrowers; however, both agree these...

Real options analysis integrates uncertain outcomes of investment decisions. This framework is used to analyze a new product launch from an agricultural business to a market with multiple uncertainties. Findings indicate a more accurate valuation of the investment when real options and their...