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Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research

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Does the type of degree predict different levels of satisfaction and loyalty? : a brand equity perspective

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Higher education institution choice intention model : mediation effect of attitude

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Investigating the mediating effect of eWOM while exploring a higher education institutions

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Brand name and customers' intention

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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students

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The role of satisfaction in alumni perceptions and supportive behaviors

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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector

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Factors affecting Pakistan's university students' purchase intention towards foreign apparel brands

Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14

This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel … brand specific variables (perceived quality, emotional value). The sample comprised of students enrolled at two universities …

Persistent link: https://www.econbiz.de/10010240410

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