With over 2,000 participating firms, CAM‐Benchmarking Ltd ( http://www.cam‐benchmarking.com ) is one of the world's largest strategy benchmarking databases for small and medium sized enterprises (SMEs). This paper draws upon CAM data to show that in a geographical region suffering from the...

Introduction: Approximately half of oral cancers are detected in advanced stages. The current gold standard is histopathological assessment of biopsied tissue, which is subjective and dependent on expertise. Straticyte™, a novel prognostic tool at the pre-market stage, that more accurately...

Purpose – The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of inquiry. Design/methodology/approach – The Editorial introduces the papers in this special issue....

Purpose – For the purpose of reconsidering arts marketing methodologies, this paper seeks to contemplate the axiomatic foundations of alternative arts marketing scholarship, to ask what conversation between arts and marketing they herald and to explore the consequent conceptual issues....

Purpose – The purpose of this paper is to explore the use of Conversation Analysis methods in arts marketing research. Design/methodology/approach – Eight telephone interviews are conducted with members of the audience of a regional UK symphony orchestra who self‐identified as users of...

Purpose – This paper aims to use a video‐taped fragment of conduct and interaction in a museum to illustrate the analysis of visitors' interactionally produced response to works of art. Design/methodology/approach – The method draws on ethnomethodology and conversation analysis to...