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Prices, margins and liquidity constraints : Swedish newspapers 1990 - 1996

Asplund, Marcus (contributor); Eriksson, Rickard (contributor) - 2001 - [Elektronische Ressource]

For Swedish newspaper firms, a market with high switching costs, the subscription market, and a market with low switching costs, the advertising market, are of approximately equal importance. When Sweden enters a deep recession, we find that liquidity constraints influence the pricing decision...

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