Indonesia. Although partnerships have been extensively studied from an innovation theory perspective, there still needs to be … innovation, such as user-driven innovation. The study proposes to explore user-driven innovation as a mediating variable from the … perspective of open innovation theory, which can facilitate the relationship between partnerships and marketing performance in B2B …

Though we live in an era of rapid innovation, the United States has introduced comparatively few commercial innovations … within the past decade. Innovation shortfall contributes to weaker trade performance, decreased productivity growth, lower … wages and many other economic woes. This study provides insightful recommendations for developing enhanced innovation …